What is SEO

Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.SEO is the process of improving the volume and quality of traffic to a web site from search engines via "organic" or "algorithmic" search results for targeted keywords.
SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of keyphrases to work with.
It is the art of getting ranked on Google, Yahoo and MSN for the keywords/phrases relevant to your site.



Explain Linkbuilding :-
Link building :-The process of creating inbound links to owns website thats called link building.
Link building is a powerful way to get your website higher up the search engines.
Link building is a program of seeking out and building up the link popularity of a site from other relevant and authority sites. It also includes finding relevant sites to offer as a resource to visitors to your site.
One of many optimization processes in which you build a directory of relevant sites for the benefit of your end user.

Types of Link Building:-
One way Link Building: - A to B, (Dir Sub, Bookmarking, Article): A one way link is where Site A links to Site B without the other site linking back. These links are typically just for the benefit of your visitor.

Two way Link Building: - A to B, B to A, (Reciprocal Linking): A two way link is where Site A links to Site B and in return Site B links back to Site A. This is also known as reciprocal linking which is what the internet is built on.

Three way Link Building: - A to C, C to B, B to A : A three way link is where Site A links to Site B, Site B links to Site C, and Site C links to Site A. 3 way linking can be done successfully; however, it is frequently abused by black hat webmasters.




Explain Page Rank algorithm?


In the context of search engines, it is the mathematical programming system used to determine which web pages are displayed in search results. A search engine algorithm is made up of many individual criteria set by a specific search engine used to rank individual pages of a web site.
There are many criteria such as:
• Title
• Meta description
• Meta keywords
• Image alt tags
• Body text
• Inbound link text
• Domain name
• Heading tags
• Filename
• Phrases in bold or italics
• What other sites are linking to that page
• The importance of linking sites rated by the search engine

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