Steps of Search Engine Optimization Process

Website analyze
Before optimizing, a detailed analysis of the web site is very necessary. Content,alt tag, structure and the target traffic have to be cautiously reviewed.

Identify Business Objectives
One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words.

Key Word optimization
Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared.

Web Page optimization
One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into.

Web Page submissions
Optimized web pages should be submitted to all the popular search engines. This is the way you get your site indexed. Once the site is indexed your focus should be on achieving high search engine rankings for your key words.

Link Building
You increase your visibility by building links. The popularity of your web site increases through this step of link building. Inbound links are one of the crucial factors for web page optimization. Search engines look for inbound links from popular sites while ranking your site.

Position Reports
Pre-optimization as well as a post optimization report should be prepared. The former one is for all the key words you finalized before optimizing and the latter is to record the changes after optimization.

Analysis and Action plan
Analyze position reports of popular search engines. This helps in checking out the action plan. Keeping an eye over position reports is all the more necessary due to consistent changes in the parameters of search engines. You could lose your coveted first rank any moment.

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