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Showing posts from September, 2008

Steps of Search Engine Optimization Process

Website analyze Before optimizing, a detailed analysis of the web site is very necessary. Content,alt tag, structure and the target traffic have to be cautiously reviewed. Identify Business Objectives One has to be very clear as to what does the business aim to achieve. Your business objectives would vary from generating new leads, to increasing sales. The objective should be kept in mind while looking for the key words. Key Word optimization Extensive analysis is required in this stage. You select a list of key words only after analyzing the competitor’s site, their Meta tags, Key word phrases etc. Then only a final list of key words is prepared. Web Page optimization One needs to optimize web pages with the selected key words. Care should be taken not to over optimize the pages. The web site has to be search engine as well as user friendly. While doing web page optimization, areas like Meta key words, Meta description, Cross-links, have to be looked into. Web Page submissions Optimiz

What is SEO

Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.SEO is the process of improving the volume and quality of traffic to a web site from search engines via "organic" or "algorithmic" search results for targeted keywords. SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of keyphrases to work with. It is the art of getting ranked on Google, Yahoo and MSN for the keywords/phrases relevant to your site. Explain Linkbuilding :- Link building :- The process of creating inbound links to owns website thats called link building. Link building is a powerful way to get your website higher up the search engines. Link building is a program of seeking out and building up the link popularity of a site from other relevant and authority sites. It also